Note: this content is general, educational information, not individualized legal, tax or employment advice. Conditions at each company and country change frequently; always verify current figures and requirements against the official source before making a decision.
Digital marketing splits into enough specialized sub-roles that "marketing" alone tells you little — here is what companies are actually hiring for right now.
Most requested roles
- Performance marketer (Paid Ads): Google Ads and Meta Ads management, usually with a real budget and ROAS targets to show.
- SEO specialist: technical SEO, content strategy or both, depending on team size.
- Content marketer / copywriter: writing samples matter more than credentials here.
- Marketing automation / lifecycle: email flows, CRM segmentation, tools like HubSpot or Klaviyo.
- Social media manager: increasingly merged with content creation, not just scheduling.
What makes an application stand out
A live portfolio with real, measurable results (even from a personal project) consistently beats a résumé listing job titles alone. If you managed a real ad budget or grew a real audience, show the actual numbers.
